Host your upcoming event with OpalbyOpal
This season, host an event with Opal Stewart of OpalbyOpal, to make an unforgettable experience for your friends, clients, industry insiders and influencers. Together we will develop a full marketing strategy and throw the best event that fits your needs – be it a soiree, product launch, collection preview, in-store shopping event or an intimate dinner. I can help you with everything from email invitations, social media and press promotions to social activations & photography on the day-of-event and of course the act of hosting. The perfect event is waiting for you!
My Event Capabilities:
(scroll down or click on each link to learn more)
1. Event Calendar – I will create a customized calendar and strategy that works for your needs.
2. Instagram Promotion through dedicated IG posts and stories.
3. Newsletter Invitation to my full email list.
4. Press Release – Placement in fashion + social media outlets.
5. Dedicated Blog Post on Opalbyopal.com.
6. Social Activations – Help with sourcing sketch artist, photo stations, gift bags, floral arrangements, etc.
7. Additional event logistics including music, food, and beverages.
8. Event photography – I can help you find a photographer to document the event.
Sample Event Dates
Feb. 3, Monday:
– 1st post on @opalbyopal Instagram announcing the event
– Newsletter invitation to my network of fashion insiders
– Press Release/Placement
Feb. 3-11
– Daily IG stories on @opalbyopal leading up to the event
Feb. 10, Monday
– 2nd post on @opalbyopal Instagram
– Reminder email to people who RSVPd
Feb. 11, Tuesday
– Day of the Event
Feb. 13, Thursday
– Post-event recap
Instagram Announcement + Reminder Posts
I will create dedicated posts on my Instagram promoting the upcoming event and announcing any CTAs (register, attend, shop online) that will be relevant to the event. This will be a carousel post (4-5 images) and I will share high-res images for your use. See examples of Announcement and Reminder posts below:
IG Stories
In addition to Instagram Posts, I will also promote your event on my Instagram stories leading up to it and full coverage throughout the event.
See more story examples here
Newsletter Invitation
I will provide a comprehensive email marketing strategy to support the event. Email invitations are still the best way to reach your intended audience and to get an accurate attendance estimate.
I will send an email invitation a week prior to the event to my network of industry insiders, influencers, and bloggers as well as a reminder email a day prior to ensure maximum turnout. I can also work with you to help you invite your list of friends, family and clients.
Press Placement
I can submit your event for press placements in GPS Radar, Guest of a Guest, TimeOut New York and other fashion + social media publications.
Blog Post
Promote your event through a long-format blog post on Opalbyopal.com to reach additional audience.
Social Activations
And finally, during the day of the event, I can help with sourcing fun social activations that will make it an unforgettable experience for all attendees. Sketch artist, photo stations, gift bags, floral arrangements, DJ, food & beverage, and your own photographer – the options are truly limitless.
Sketch Artist
Photo Station
Tattoo Artist
Floral arrangements